A vibrant new home for San Francisco’s wholesale flower market, transforming a historic warehouse district into a thriving hub. This renovation revitalizes the area while ensuring a bright future for this cherished City institution.

San Francisco Flower Market

The San Francisco Flower Market (SFFM) has long been an informal cultural institution in San Francisco, serving as both a key wholesale supplier for the tourist and events industry as well as a place where San Franciscans go to buy floral products with their family and friends. The SFFM is home to 35 mostly small Bay Area-owned businesses that provide cut flowers, floral supplies, and green plants to wholesale and retail customers alike.

After many years in an aged and outdated facility, the San Francisco Flower Market has moved to a new facility, securing its long-term future in San Francisco. Through the complete renovation of a dilapidated collection of historic warehouses at the base of Potrero Hill, JLA’s design reinvigorates the historical context with a vibrant San Francisco marketplace. The project includes a top-to-bottom renovation of the warehouse structures, seismic upgrades, all-new infrastructure, restoration of a small brick structure, and the creation of over 30 individual stalls for flower vendors, ranging from a 500-sf flower stall to a 15,000-sf wholesale/retail store. The project also adds an internal mezzanine level and a new parking and loading structure that doubles as an outdoor marketplace.

Construction for this project was completed in Winter 2024, and it is now LEED Gold Certified.